Effective Small Business Marketing for FREE.....
Small Business Marketing In this series about promoting your business I am setting out many tips you can use to establish your presence. You will have heard me talk about being observant and innovative. We recently attended the wedding of the daughter of some longstanding friends. As usual there was a lot of standing around while the photographs were taken. But, in the context of small business marketing I experienced something new.
The photographers were three young women one of whom was the business owner and I thought good for them in what is a male dominated profession. After the wedding breakfast the business owner came to each table and gave everyone what appeared to be a business card. It was in fact a card with details of the web site where the wedding photographs will be posted and from where we could order our selection. This was a new to me great way of doing business. I then also thought what great small business marketing to an interested captive audience because she gave out around 150 cards. The card gave the web address and instructions on how to access the photographs was fine, but the back side was blank. What an opportunity missed! Surely the blank side of the card should have carried the business name, postal address, contact numbers, email and web address, a contact name and perhaps what the business specialised in. Fundamental small business marketing data. My initial admiration was a little diluted. Please make sure you take every opportunity to get exposure for your activities and business. Normally business cards have the business name and all of the above information on the front with the back left blank. Give details of what your business specialisation is on the back of your business card. It is after all free advertising space and another opportunity for small business marketing. These photographers were overlooking the fact that some of the guests would not even own a computer and therefore be unable to access the photographs. Some of the guests may have been potential clients to market to but in need of conventional means of contact, the blank side of the card was an opportunity missed. Use all free means you can to promote your business. Tip: Luck is something a man goes to some lengths to create.
Use all FREE means you can to market your business.
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